Saturday, March 14, 2020

How Would You Answer This Crazy Interview Question

How Would You Answer This Crazy Interview QuestionUnless youre new to the job search game, youve probably been asked questions like, Where do you see yourself in five years? or What are your best qualities? You give the answers you rehearsed in front of your mirrorcomplete with a pageant-winning smile, of courseand everyone moves on. First thing first, make aya to review these hardest bewerberinterview questions. But if an interviewer really wants to see how you think on your feet, they might surprise you with a moral dilemma. No better way to meet the real you than to get a sense of your most basic priorities, right? googletag.cmd.push(function() googletag.display(div-gpt-ad-1467144145037-0) ) A popular anecdote making the rounds, reportedly from a real job application, goes something like thisYoure driving down a dark road, during a wild storm. You drive past a bench, with three people huddled miserably on it, waiting for a bus in the raging weatherAn older lady who looks like she s in distress, and possibly needs medical help.An old friend of yours who once saved your life.The man (or woman) of your dreams. Seriously, love at first sight material.Your tiny car has room for just one passenger (non-negotiable). So which one do you invite into the car?If you choose the woman in distress, youre a hero if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a partal interest in this guys well-being. But then theres your potential spouse, your possible future.What to do, what to do? You need to offer a well-reasoned response, but you have to do it fast.The winning answer earned the candidate a job offer Id get out of the car, and give the keys to my friend. He could drive the sick lady to the hospital, and Id wait for the bus with the person of my dreams.Clever So what can this teach us about moral dilemmas in job interviews? Well, for starters, I have yet to see an interview thats really a life-or-death situation, so be creative Theyre testing your ability to think fast and solve problems. The very shrewd answer accomplishes two thingsIt shows flexible thinking. The candidate can read a number of different outcomes and find a solution that satisfies just about everyone involved.Its memorable. Your job interview shouldnt necessarily be an extension of your standup routine, but a bit of humor and smart thinking can make you stand out in a pack of similar candidates.So when youre preparing for your next interview, be ready for some unorthodox questions. Who knows, your answer could be the next one going viral as The best job interview answer ever

Monday, March 9, 2020

How To Manage Frequent Business Trips 2 Women Share Their Tips

How To Manage Frequent Business Trips 2 Women Share Their Tips Some of us love traveling for work, while others groan at the thought of yet another business trip. Its perfectly normal that ur feelings about work travel even vary from trip to trip. Regardless of how you feel, theres no question that business travel offers great opportunities to learn and landbinnensee new people, places and cultures. At the same time, it can be hard to travel when you have family obligations and a demanding career that already means you dont have a lot of time to take care of yourselfWe checked in with two women at Accenture, one of the worlds leading consultancy companies (and an industry notorious for business travel) about how they manage work travel. Nellie Borrero is Managing Director of Global Diversity and Inclusion at Accenture. Her grenzberschreitend responsibilities take her all over the world. Her colleague (and our advisor) Laura Peterson is Managing Director of Consumer Goods and Service s. Both women share some invaluable perspectives and helpful, practical tips for anyone considering a career or job where travel is a large part of the position.What are some of the greatest opportunities that business travel has afforded you?NellieWhen I was young I only dreamed of going to Florida. Today, I can say that I have traveled all over the world. While there have been multiple benefits, it has been experiencing all of the different cultures and belief systems that has enabled me to truly understand and appreciate differences. What has been clear to me is that no matter how many differences we each may have, we all strive for the same thinghaving meaningful lives and providing for our families. No matter how our paths may vary to reach those goals, the dream is the sameLauraConnecting with amazing people all over the world both colleagues and the random seat-mate on the airplane. I always love seeing the beautiful places we are lucky enough to go. However for me, its the experience with the culture thats even more amazing.If you have school-age children at home, how do you manage business travel? In terms of schedule and household responsibilities? How do you communicate to your kids about your trip? How do you stay in touch while youre away?LsuraIts been a fact of life in our house since my son was born. Ive given in to imperfection and gotten help with as much as I can.. Delivery services are key for me groceries, household goods so I minimize the errand-running on the weekends and can really focus on quality time with him.I tell him a week or so in advance that Im going, how long Ill be gone and exactly when Ill see him again (i.e. Ill pick you up from school on Friday). And Facetime (on my iPhone) has changed the way we interact when Im on the road. He shows me the little things around the house and as long as I manage not to get nauseous from all the running around, its greatNellieI have a system that has enabled me to free myself of travel g uilt1. Each year on January 1st I meet with my family and discuss our individual goals and objectives for the year. Each family member knows that, for me, this will include travel. I share why that is important, what I am seeking to accomplish, and I also ensure that as the year goes on, I share in advance my travel schedule so that we can all collectively prepare and adjust.2. I am hands on with designing a schedule while I am away which includes tapping into our support network so that nothing falls through the cracks.3. I have included my children in my experience. This does not mean that I take them with me, but rather, I make them part of my journey. Some examples I share current events via email of the countries I am visiting, bring back local currency, share local flags, and buy schadstoffs crafted by locals. For one specific country, I have had my daughter and son pack clothes they no longer use so that I can donate them locally (they have done this several times) which mean s I take extra luggage. However, it is worth it I buy Christmas ornaments in each country and always tell stories associated with the country when we are decorating the tree. Both my children have learned a lot about the world and shared my international travel with me in this way.4. While I am away, I leave reminders for my children that I am thinking of them. For my younger son, I would leave a bag for each day that I was gone with a personalized message and a small gift. He loved getting up each morning to read and see what was in the today bag. For my daughter, who was a bit older, I would leave notes and small gifts like a nail salon gift card (which she loved)How do you make sure to find me time while away on business travel? Do you/how do you make it to the gym?NellieI wish I was a gym person Maybe I will give that a shot again. I actually leverage the limited down time I have while traveling to catching up on my reading. I always pack 2 books for each trip. In the evening, p ost all work-related events, I enjoy my un-interrupted reading time, along with a great cup of teaLauraIf its an international trip, I will try and leave some extra time before or after the meeting to rest/recoup (gym, spa, nice dinner) so its not so rushed. I focus on my sleep more than the gym because I need it. If Im going to do the gym, I often will try and end my meetings a little earlier and then get a quick gym trip in before dinner.What would you tell another woman who is feeling apprehensive about business travel?LauraIt depends on what the driver of their apprehension isif its being somewhere new, Id say talk to colleagues and look at it as an adventure. If its guilt over leaving or being away from the family look at it as an opportunity to show them that they can survive without you (and know that it all will be fine).NellieI was very nervous when I went on my first 2-3 overseas visits, particularly, where English was not the main language. It is OK to be a bit apprehens ive, that is part of the experience. But, I say stretch yourself and enjoy the adventures. Be open to real-time learning. Learn as much as you can about the culture prior to each country visit. Be comfortable with sometimes feeling uncomfortable. Most of all, be present, document your visits by taking pictures, build on-going relationships with your local peers. I am amazed sometimes as to what a great network of friends I have throughout the worldWhat is your 1 tip for making business travel work for you? NellieI typically do not tack on extra days to my travel because I really want to hurry home to be with my family. However, what works for me personally is ensuring that I set aside time within the agenda to have time together and meaningful conversations with my local colleges/friends. Looking forward to this time together while visiting each country makes each trip more enjoyable. I truly value this time. Our sessions can range from embedding time for an early breakfast, late di nner, sight-seeing or local craft shopping.LauraAlways make time to stay an extra night and do something fun (e.g. if in London, do the theatre, if Hone Kong, shopping, if Prague, do a historical walking tour). We so rarely get the chance to travel. And also, bring flats or flip flops for the airportWork travel can feel intimidating and overwhelming at times. Its reassuring to hear how others have done it while managing to take care of both themselves, their work and their familiesFairygodboss is committed to improving the workplace and lives of women.Join us by reviewing your employer

Sunday, January 5, 2020

Online degrees are more accepted than ever

zugreifbar degrees are more accepted than ever Online degrees are more accepted than everPosted October 13, 2011, by Josie Chun A recent Society for Human Resource Management (SHRM) poll has found that ansprechbar qualifications are becoming increasingly common and increasingly accepted by employers. The SHRM poll found that 87 per cent of surveyed employers agree or strongly agree that online degrees are viewed more favourably today than five years ago. More than one third of organisations view job candidates with online degrees just as favourably as those with traditional (bricks-and-mortar) degrees, and more than one half say that if two job applicants with the same job experience were applying for a job, it would not make a difference if their degree was obtained online or on campus. Not surprisingly given these findings, 79 per cent of organisations indicated that they had hired a job applicant with an online degree in the last 12 months. Online qualifications are considered par teicularly acceptable for entry-level positions (for example, assistant and coordinator positions), with 83 per cent of employers viewing online credentials as perfectly acceptable. Even for mid-level (analyst or specialist) positions, online qualifications are acceptable for 56 per cent of employers, and somewhat acceptable for 35 per cent. For management-level positions they are considered acceptable by 39 per cent and somewhat acceptable by 37 per cent. Employers themselves are also going online for staff training and development. According to the Australian Flexible Learning Frameworks 2010 E-learning Benchmarking Survey of 800 employers, 50 per cent of Australian organisations use e-learning as part of the training they provide to their employees. The majority of employers believe that e-learning increases peoples access to training (88 per cent) and is an efficient way for people to undertake training (75 per cent). Sixty per cent of employers said they expect their organis ations use of e-learning for employee training to increase in the next two years. ResourcesMy first resumeCover letter for my first jobCareer Insider StoriesShelley Lask - Body Positive Health & FitnessInterested in becoming a?Human Resources OfficerGeneral ManagerBusiness ManagerAccountantOffice AdministratorPopular Career Searchesnew grad rn cover letter templatesnew york cover letterhighest paying degrees in australiajob interview question what animal are younew york resume template CoursesBachelor of Social WorkEnquire Online Enquire OnlineCertificate III in Health AdministrationEnquire Online Enquire OnlineBachelor of Criminal JusticeEnquire Online Enquire OnlineCertificate III in Allied Health AssistanceEnquire Online Enquire OnlineJosie ChunRelated ArticlesBrowse morePERSONAL DEVELOPMENTWorkplace culture100 Tricks To Appear Smart in Meetings Book ReviewIf you enjoyed the viral sensation 10 Tricks to Appear Smart in Meetings, your life is about to get 900% better with Sarah Co opers new book 100 Tricks to Appear Smart in Meetings.Career progressionPay/Salary7 Signs Youre Being UnderpaidBeing underpaid and can frustrating. You know your worth and want your paycheck to reflect that. Here are 7 signs you need to be looking out for if you think youre being underpaid at work.JOB HUNTINGNetworkingLinkedIn 101 How To Make A Great LinkedIn ProfileLinkedIn can be a professional gold mine but many people arent making the most of it. We show you how to boost your profile and, in turn, your career.

Tuesday, December 31, 2019

How to Find Companies That Are Hiring

How to Find Companies That Are HiringHow to Find Companies That Are HiringWhen youre job searching time is always an issue, especially if youre unemployed or in a bad job that you really need to move on from. In addition, you dont want to waste your time weeding through old job listings that are out-of-date and already filled. Regardless of the timing, the applicants who apply sooner rather than later have a better shot at getting an interview than those who apply after the interview process has already begun. Whats the best way find companies that have open positions? It depends on what type of job youre looking for, but there are ways to get the newest job openings verbunden and via schmelzglas, as well as options for finding local companies who are hiring now. Get Ready to Apply For Jobs Before you start searching for jobs, get ready to job search. Create or update your resume, have a basic cover letter that you can customize for the jobs you are applying for ready and have al l the information you need to complete a job application at hand. You dont want to miss out on a good opportunity because youre not ready to submit an application. Also, dont wait to apply. Too many people spent so much time deciding whether they should apply and writing and re-writing job application materials that, by the time they got their application in it was too late and the job was filled. Use Job Search Engines The job search engines not only let you find job postings fastbecause they are searching many sources of job listings at once, but they are also a good way to find jobs that are available immediately.LinkUp.com, for example, searches for jobs directly on company websites. Once the job is no longer listed, its removed from the site and wont show up in the search results.US.jobs also posts jobs from company job boards, as well as from state job banks for all fifty states.Jobsminer.com is a social network site job search engine that provides a way to find those jobs that are listed on LinkedIn, Facebook, Twitter, blogs, and forums. Many companies promote current job openings on social networking sites, sometimes even before they are listed on job boards or company websites, so youll be able to find listings ahead of other candidates. Set Up Job Search Alerts Most job boards and many company websites and job search engines have options where you can get new job postings that match your interests sent to you as soon as they are listed. For example, Indeed.com offers email job alerts and RSS feeds that deliver and jobs to news readers. CareerBuilder.com users can set up job alerts to receive notifications about new job listings that include the keywords (company name or job title) that you list. Apply Direct at Company Websites If you know which companies you are interested in working for, you can go directly to the source and search for and apply for jobs online directly on many company websites. At most company sites, you can apply for all level positions online and your application will go directly into the companys application tracking system for consideration. Youll find job postings in the Careers section of the site, which is often listed under About Us or About the Company on the front page of the company website. In addition, many large companies are always hiring. Leading employers are continually accepting applications and filling job openingsbecause they have so many employees, there is always turnover and new jobs. Many of those companies are part of the DirectEmployers Association, a nonprofit HR consortium of leading global employers, which lists jobs and information listed by company on Us.jobs. Heres mora on finding companies you would like to work for and finding jobs on company websites. Ask if a Company Is Hiring If your timing is right and you catch an employer at the right hiring moment, you can get yourself considered for a job or internship. Employers often appreciate when interested job candidates reach out to ask about employment. Not only does it show that you have a specific interest in the company, but it also saves the employer the time and expense of advertising and recruiting. Contacting an employer before he or shehas begun advertising a position will also help you beat out the competition. Below are a few suggestions for ways to reach out to employers. Send an email or letter.Consider sending an inquiry letter, also known as acold contact cover letter, prospecting letter, orvalue proposition letter. This letter (sent via mail or email) should contain information on why the company interests you and why your skills and experience would be an asset to the organization. Dont forget to include your contact information. Here aresample inquiry lettersto review.Use social and professional networking.Email isnt the only way to ask if someone is hiring. For example, consider reaching out to an employer via aLinkedIn message. This message should contain much of the same information as an inquiry letter, although it can be a bit shorter. Call or visit the office.If you live near the office, consider a quick in-person visit. At the very least, you can leave a copy of your resume and contact information, and if youre lucky, a hiring manager might have a minute to chat with you. If you cannot visit the office, you can also call. You may not be able to get through to a decision maker, but it cant hurt to try. You can also consider calling before stopping in, to see when a hiring manager or other executive might be available for a brief conversation. Network.Take any opportunity you can to meet and reach out to an employee at the company you are interested in. You canconnect with employees and employersthrough social or professional networks, or at local job fairs or industry-related events. Making a personal connection, if possible, can only help your job search. Think Local When you know that you want to work in your hometown or another speci fic location, take advantage of local job search resources. Many smaller companies list positions on Craigslist or the town Chamber of Commerce website if it has a job board. Check the online help wanted ads in your local newspaper as well. If youre interested in a retail job, walk around town or the mall. You will see Now Hiring or Help Wanted signs in store windows, along with instructions on how to apply. Ask Your Network Networking, both in-person and online, is still the way the majority of job openings are filled. Let your friends and family know that youre seeking employment. Also (carefully because you dont want your current employer to find out youre job searching) ask your connections on LinkedIn, and other contacts that you know you can safely tell you are looking for work if they can let you know about any job listings that might be a good fit. You may be able to apply before the job is even posted. Heres more onjob searching when you have a jobfor job seekers who ar e job hunting while employed. If youre out of work, of course, tell everyone you know you are seeking employment. You dont know who may be able to help unless you ask.

Thursday, December 26, 2019

Cruise Ships Resume Template 2018s Top Format

Cruise Ships Resume Template 2018s Top FormatCruise Ships Resume Template - 2018s Top FormatCruise ships hire an enormous number of people in all sorts of fascinating jobs, ranging from ships captain to food service employees. No matter what type of cruise ship job youre applying for, having a resume that looks great and is easy to read is an important first step.Cruise ship employers want to know whether you have cruise experience or other equivalent experience in your job category. Highlight your experience as, say, a tour guide or a marine engineer, pointing out all relevant employment and training.Take a look at the cruise ships resume vorlage below to get an idea of how to format and fill out your own document. Create ResumeVirginia Christine Walters100 Main Street, Cityplace, CA, 91019 Home (555) 322-7337example-emailexample.comCareer OverviewDynamic Customer Service Agent seeks new challenges and opportunities for professional growth and advancement. Brings knowledge of trav el industry and willingness to work a flexible schedule.Core StrengthsEffective communication skills and good listening skillsCourteous demeanorHigh customer service standardsAdaptive team playerEnergetic work attitudeTerminal experienceAble to lift and carry 50 poundsSkilled multi-taskerWork ExperienceApple Vacations Long Beach, CA Customer Service Specialist 05/2013Facilitates the passenger boarding process. Assists passengers with ticketing procedures, including tagging luggage and printing boarding passes. Implements standard procedures including upgrades, missed flights and denied boarding. Boards passengers at the gate.Volunteer Information Professionals Long Beach, CA Customer Service Professional 01/2013Provides exceptional customer service to passengers requesting information and directions to terminals, gates, hotels and transportation.Carnival Cruise Lines Long Beach, CA Customer Service Specialist 08/2008Assists guests with check in process for travel on cruise sh ip, check passports, visas and other forms of citizenship. Enter personal information for boarding pass purposes. Addresses and resolves all passenger requests. Able to stand for long periods of time.Queen Mary Hotel Long Beach, CA Reservations Agent 04/2011 to 08/2012Contacted housekeeping or maintenance staff when guests reported problems. Recommended top dining and entertainment options for guests in the und dann gib ihm Angeles area. Answered department telephone calls within 3 rings, using correct salutations and telephone etiquette. Monitored room availability using Opera.Educational BackgroundGeneral East Los Angeles College, Monterey Park, CA, United StatesCustomize ResumeCruise Ships Resume Questions1. What goes in the header of a cruise ships resume?Put your full name, city and state, telephone number, and email address in the header. Provide a hyphenated personal telephone number and a professional, non-work-related email address. If youd like to set off your header fr om the body of the resume, you may consider a different or slightly larger font treatment. You can also place a thin horizontal rule beneath the header. Our cruise ships resume sample provides examples of effective headers.2. What goes in the qualifications section of a cruise ships resume?Browse our cruise ships resume sample collection and youll see a variety of industry positions, from customer service specialists to passenger logistics managers. No matter the position, qualifications are important across the cruise ships industry. Include any certifications, licenses, or training relevant to the advertised position in your resumes qualifications section. Provide the title of the qualification, the conferring organization, and the year you received the credential.3. What should your education section look like in a cruise ships resume?Entry-level and first-time cruise ship positions such as food service or tour guide staff may only require a high school diploma or relevant on-the -job experience. Provide the title of the diploma, the name of the institution, and the year of graduation if its within the last three years. If youre seeking a specialist position such as ship captain or marine engineer, provide the highest level of education in your field of specialty. Give the title of the degree or qualification, the name of the conferring institution or organization, and the year of graduation. Our cruise ships resume sample collection has some great examples of education sections for you to review.4. What is the best design for a cruise ships resume?A cruise ships resume is fruchtwein effective when it follows a clean and simple design. Use a balance of paragraphs, bulleted lists, and white space to give the hiring managers eye some variety. Steer clear of an overly designed document with many colors and graphics. Many employers use an Applicant Tracking System, or ATS, which is a software tool to screen resumes based on keywords. ATS programs scan resumes ve rtically, so align your resume down the center for best results. As you look through our cruise ships resume sample collection, youll see the documents are effective because of their thoughtful content and simple presentation.5. Whats the best format for a resume PDF, MS Word, or .txt?The PDF tends to be the go-to format for most jobseekers resumes because of its consistent readability across a wide range of computer systems and platforms. Employers typically stipulate their desired format in the position advertisement. Make sure you understand which format the employer wants. Sending a resume in the wrong format indicates to a future employer that you dont follow instructions, which could adversely affect your career momentum. Prepare for success with our convenient and easy-to-use resume builder and find inspiration in our cruise ships resume sample collection.More Travel and Hospitality Resume TemplatesEntry Level Cruise Ships Resume TemplatesTourism Resume TemplatesExperienced T ourism Resume Templates

Saturday, December 21, 2019

How to Leave Your Job Professionally and Gracefully - The Muse

How to Leave Your Job Professionally and Gracefully - The MuseHow to Leave Your Job Professionally and Gracefully Giving your two weeks elendice takes a lot of courage, but thats only half of the battle. Once youve told your team youre leaving, it can be hard to stay focused on your work, play nice with co-workers, and prepare to hand your job off to someone else when youve got one foot out the door.However, leaving your position with class is crucial to whatever your next career move is, and these strategies will help you do it.When breaking the berichterstattung to your co-workers, its important to keep it simple Theres no reason to air your dirty laundry or tell them why your new company is better than your current one. (Global Post)Its an important step that people typically forget Be sure to let your clients know that youre leaving to make the transition smoother. (Diane Gottsman)Consider giving more than two weeks notice if theres a lot going on at work. (The Daily Muse)Since s omeone will most likely be coming in to take your job, be sure to consider onboarding materials so that he or she has an idea of what to expect. In other words, throw the next person a bone here. (Entrepreneur)Keep your social media presence clean. Dont trash talk your company or co-workers, and also be aware that your new employers are most likely watching, too. (The Huffington Post)Youll probably be asked to give an exit interview, and its important to give helpful answers and not throw anyone (or the company) under the bus. (Business Insider)You should focus on getting your work done even though youre leaving soon. However, if you really feel the urge to slack off, here are some tips for not getting caught by your boss. (Lifehacker)Pass on your wisdom to a younger employee. Mentoring is always a great thing, and you want a little good karma on your side. (Forbes)No matter how you felt about your boss, employees, or colleagues, leave on a classy note and show gratitude. Even a sim ple thank you note works. (Tiny Buddha)Photo of woman leaving courtesy of Shutterstock.

Tuesday, December 17, 2019

Managing a Public Relations Campaign

Managing a Public Relations CampaignManaging a Public Relations CampaignIt can often seem overwhelming, or even impossible. A public relations (PR) campaign can be a daunting project to undertake. And if youre a small business or even an individual, you may not know where to start or how to get the project off the ground. With so many different moving pieces, a plethora of timelines and partnerships to consider, and the media to flossele, it can be a tough task even for a trained professional. However, like any big task, it is much easier to undertake if you divide the campaign into manageable segments. Follow this advice, and you will find your next PR campaign so much easier to manage. Write aPress Release Any effective PR campaign is going to require several press releases. It is up to you to dig up the information that will be relevant to the media and do it whenever you have significant news to share. You will create too much noise if you overwhelm the media with too many upda tes, so plan them carefully, and make each one newsworthy. When you have news about your company and products, write a press release and distribute it to the appropriate media outlets. Be sure you know how to write a press release because there is a big difference between advertising and public relations. Create a PowerfulPress Kit The next step is the press kit, sometimes called the media kit. If you are running a PR campaign, this can bean invaluable tool that you can use to promote your company. From trade shows to product launches, there are a number of good reasons you must create a press kit. Remember, though, that press kits should be inventive and eye-catching. A simple package or envelope is not going to cut the mustard, especially with so much clutter around. Do something big and bold. See what your competitors are doing, and do something different. Its up to you to get the information out there in a way that is intriguing, and demands to be talked about. Make Announc ements OnYour Blog You should have a blog, be it corporate, employee, or personal. Now is the time to take advantage of it.By making your blog a regular part of your public relations campaign, you are consistently exposing your customers, and journalists, to the very latest news about your company. Do it in an informal, but professional, way and it will not seem like a lot of sales talk. Work In Partnership With the Media Some people believe that the media is there as a tool to be used for announcements.Make no mistake, the media is not obliged to give you any kind of coverage. If its a slow news day, you may get lucky. Otherwise, you need to do something newsworthy. Remember, PR gives you the ability to get free publicity. Knowing how to work with the media will help you come off like a pro even if its your first media event. So, reach out. Be accommodating and friendly, not pushy or demanding. Develop a long-lasting relationship with the media so you can start to develop contact s in the industry as well. By doing things this way, you will create partnerships that can help you get coverage long into the future. Organize Media Events PR is more than simply blitzing the media with your press releases. In fact, this can have the opposite effect. But organizing media events can be an outstanding way to get multiple media outlets to come to you, and give you free exposure.You must be creative when coming up with ideas. Just because you have a news conference doesnt mean the media will show up. A groundbreaking ceremony with a local celebrity, or other prominent figures to address the crowd increases, your chances of getting publicity over the same event with just you and some employees sticking shovels in the ground. How can you make something thats news to you become news to everybody? Ask yourself would I care about this story? If not, how can you make it more interesting or, more importantly, more relevant? If youre working with a childrens charity to raise money, the media will be more likely to show up if youre hosting a fun event like snow skiing in summer for the children who the charity helps rather than you just filling out a check to hand over to the director of the charity. Learn Crisis Management Murphys Law states that what can go wrong, will go wrong. If youre not prepared to deal with the downs, your ups will get buried. Its possible youll have to deal with product recalls, lawsuits or even deaths of employees while on the job. The numerous possibilities of what can go wrong are something you have to be prepared for before they happen. You cant anticipate everything that can occur, but you can learn effective crisis management to prepare you for the future. But, if you are ready to pounce, you can quickly extinguish these fires, or even turn a negative into a positive. Be smart, think ahead, and get ready to turn your PR campaign into a success story.